How An SEO Friendly URL Can Improve Click-Through Rates
- 15 January, 2020
- Jason Ferry
- Search Engine Optimisation
A Uniform Resource Locator, or URL, acts as a location for any web document. URLs are significant for search engine optimisation because they appear in results pages and are the location of your inbound links, which crawlers use to identify essential portions of your website. For this reason, it is necessary to give each of your pages an SEO friendly URL to improve click-through rates from SERPs.
You can make an SEO friendly URL through various methods involving your website’s categories and folders. One way is by keeping your URLs short and easy to read, as long URL strings can be unattractive to website visitors. SEO experts advise that URLs should also have no more than two target keywords and folders or else it might get too confusing. Make folders with descriptive names and avoid using URLs with a lot of numbers.
Another way is structuring website categories based on keywords. Ask yourself if your categories are related to common search phrases or if they directly correlate to your business’s services. Knowing how users search for your service lets you target common search language with your URLs and categories.
There are tools you can use to check if a page has a functional or SEO friendly URL.
This blog post used details found in https://www.semrush.com/blog/on-page-seo-basics-urls/. Know more about this news by clicking the link.
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